Up!

Originally started in 1979 as a private label manufacturer for retails across North America, the company evolved and Up! was created in 2016. More than just a brand, Up! envisioned a clothing experience that would celebrate and elevate the real woman’s body: wearable pieces that not only help us look gorgeous, but also feel good.

Up pants are designed using their patented Tummy Control Technology, featuring a pull-on elastic waistband with extra contouring support for a smooth and incredibly flattering fit. Each style is comfortable and easy to wear (no bulgy buttons or bunchy zippers), discreetly enhancing your natural shape and allowing the freedom to move with comfort and confidence. Effortlessly chic and blissfully forgiving, once you try a pair of Up pants, you might never want to wear another kind again!