The brand name mizuiro ind comes from designer Minako Kawahara’s favorite color from childhood – light blue – mizuiro in Japanese.
Minako creates uniquely patterned pieces inspired by the materials, and offers simple and easy-to-coordinate clothing for those who are unpretentious, who enjoy clothing in their own way, and who are particular about their outfits. Minako's promise to the brand is to deliver collections that all women can unconditionally enjoy.